Title: Loyalty Marketing Analyst

Overview:
Free People is looking to hire a Loyalty Marketing Analyst to play an integral role in the creation and implementation of a unique and innovative engagement program, as well as strategizing and managing the details of marketing for the program once launched.

Description:
 
Free People, a boutique lifestyle fashion brand under the Urban Outfitters, Inc. umbrella, is hiring for a Loyalty Marketing Analyst position. This role will reside within the Free People Direct Marketing team and will be critical in building and executing a unique and innovative program that reflects the brand. The program is intended to drive revenue, while increasing customer activation and engagement, reducing churn and improving customer loyalty. Currently, in its initial design phase, this position will be largely responsible for helping to both technically and creatively build a program from the ground up in collaboration with the Marketing and CRM team.

The role requires a smart, enthusiastic, self-sufficient person to join our team to outline the underlying mechanics of a program, as well as grow and manage the program following launch. Candidates will be exposed to and have access to the best of breed ecommerce, CRM, and mobile and game systems with which to make their vision a reality.

The individual must exhibit excellent analytical skills, strong creativity, and flawless attention to detail across analytical, project management, and loyalty marketing areas.  The ideal candidate will possess strong business acumen, great creative instincts, and experience in digital media, gaming, and direct marketing. 

Principle Duties / Responsibilities:

• Work with the marketing, ecommerce, and IT teams to establish framework and execution of a loyalty program
• Coordinate the development of the program, understanding technical system interactions and documenting requirements
• Manage all documentation and deliverable timeline throughout creation and launch of program
• Work with team to develop marketing/communication strategies to maximize results
• Manage loyalty marketing campaign development and execution
• Identify customer insights through data mining and report building, surveys, and direct communication with loyalty members
• Provide post execution analysis of campaigns
• Manage vendor relationship communications and campaign execution

Required Knowledge / Skills:

• College/University degree (BS) in Computer Science, Digital Media, Marketing or similar field
• 2+ years of applicable employment, or examples of research or coursework in applicable areas of interest
• Experience with a wide range of marketing channels including email & direct mail, social media, catalog, and mobile
• Gaming, digital media experience, or affinity and understanding of game-based and loyalty marketing preferred
• Knowledge and experience in customer insights/data mining; SQL skills desired
• Strong analytical skills and report building capabilities
• Strong presentation skills
• Fluency with gaming and game mechanic trends and terminology in the web, mobile and social channels highly desired
• Interest in retail, sales and customer satisfaction
• Collaborative mentality…excited to work with a team and make fun things happen

HOW TO APPLY: To apply, contact Jane Day.

NOTE: Employer will contact me directly to confirm your qualifications before or after your interview.

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