Dec 04 2011

Project Goals & Objectives

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POSITION: Project Goals & Objectives
Articulate the Scrap mission and brand more clearly within the local community and among Scrap’s regional audience base.

  1. Develop new brand language emphasizing the importance of issues, generative text(s), and discourse, as well as the programming profile and Foundry process.
  2. Apply this language to a new identity and image that clearly telegraphs these ideas and the core values.
  3. Update the website and core marketing collateral to reflect these fundamental branding issues.
  4. Meet with key leaders and peers in the local dance community to discuss and convey Scrap’s unique “positioning” within the Philadelphia cultural community.

COMPANY: Scrap Performance Group
Mission – Scrap Performance Group inspires dialogue around current issues and ideas by turning dynamic public dialogue into compelling dance-theatre experiences.
Vision – Scrap Performance Group and its work are catalysts for activism and social change in Greater Philadelphia and beyond.
Core Values –

  • Critical Thinking – Through engaging people in the creative process and exploration of important ideas and issues of today.
  • Emotional Immediacy – Through creating performances, workshops and discussions that access emotion and connect participants through shared experiences.
  • Social Impact – Through a commitment to engaging actively both performers and audiences in ideas and issues beyond the performance space.
  • Diversity – Through exploring a wealth of current ideas and embracing multidisciplinary intellectual and artistic approaches to creative process.

LOCATION: Philadelphia, PA
COMPENSATION: Prefer flat rate for project
HOW TO APPLY: Send letter of interest and portfolio to co-director Madison Cario at

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