Client Survey

1. What is the name of your company and your current (or intended) URL?

www.GBAhoops.com

1. Who are the primary contacts from your organization, and who has final approval on the project? Please list names, titles, email addresses, and phone numbers.

Name: Don “The Moose” Lewis
Email: Info@GBAhoops.com
Phone Number: (404)-808-9268
Fax: (775)-458-8685

3. What is your intended launch date for the new site? Are there any outside considerations that might affect the schedule (for example, PR launch, tradeshow, annual report)?

Launch Date: June 5th 2008
Outside Considerations: None

4. Do you have a specific budget range already established for this project? Can this project be divided into phases to accommodate budget and timing constraints?

Budget: Unlimited.
Phases: None

Current Site

1. Do you feel your current site promotes a favorable user experience? Why or why not?

NO. there is difficult to find and use navigation. Additionally the text is difficult to read due to erratic use of colored letters.

1. What specific areas of your current site do you feel are successful? Why are they

NOTHING…we tried but couldn’t think of anything.

3. What shortcomings exist with the current site, and what three things would you change on the site today if you could?

There is no consistent design.
We would change the navigation, the text format, and the inconsistency of the design. 

1. Have you conducted usability tests or gathered visitor feedback for your current site? If so, how long ago? Please include any reports or findings.
   
   Yes, on within the past week. The site was ugly, inconsistent, and difficult to use.
   

5. How important is it to maintain your current look and feel, logo, and branding?

NOT important at all, due to the fact that there is none as of now.

Reasons for Redesign
1. What are the main reasons you are redesigning your site (new business model, outdated site, expanded services, different audience)?

Because it is difficult to use and not appealing to users.

2. What are your primary online business objectives with the site redesign? What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and fewer customer service calls.) Please discuss both long- and short-term goals.

Primary objectives: To inform users about the Global Basketball Alliance.
Secondary objectives: To attract more people to the GBA.

3. What is the main business problem you hope to solve with the site redesign? How will you measure the success of the solution?

Main Problem solve: that the GBA looks unprofessional based on this site.
Success: When it looks as good as or better than the NBA site.

4. What existing strategy (both on- and offline) is in place to meet the new business objectives?

Enthusiasm.

Audience/Desired Action
1. Describe a typical site visitor. How often are they online, and what do they generally use the web for? Give basic demographics: age, occupation, income level, purchasing habits. (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)

Age: All ages
Occupation: Anyone
Income level: Irrelevant
Purchasing Habits: Sports Paraphernalia

2. What is the primary "action" the site visitor should take when coming to your site (make a purchase, become a member, search for information)?

Search for Information.

3. What are the key reasons why the target audience chooses your company's products and/or services (cost, service, value)?

Cost, it is cheaper to go to a GBA game than an NBA game.

4. How many people (as far as you can tell) access your site on a daily, weekly, or monthly basis? How do you measure usage? Do you forecast usage to increase after the site launch and by how much?

N/A
We expect the amount of users/visitors to Increase after the launch.

Perception
1. Use a few adjectives to describe how your site visitor should perceive the new site. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.) Is this different than the current image perception?

Professional, Fun, Enthusiastic.

1. How is your company currently perceived offline? Do you want to carry the same kind of message through your web

We are a well established basketball association.
Yes, we want to be perceived as a well established basketball association

3. How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLs.

We are an alternative to the NBA.
www.NBA.com

4. List the URLs of any sites you find compelling. What specifically do you like about these sites?

WWW.NBA.com
WWW.CBAhoops.com
WWW.USBL.com

Content
1. Will this site use existing content from the current site? If so, what is the source, who is responsible for approval, and has the content been audited? If not, will you be creating content in-house or using an outside provider?

Yes, but reorganized to be concise and easy to use.

Name: Don “The Moose” Lewis
Email: Info@GBAhoops.com
Phone Number: (404)-808-9268
Fax: (775)-458-8685

2. What is the basic structure of the content, and how is it organized? Is it a complete overhaul of the current site or an expansion?

There is no structure to the content.
It’s a complete overhaul.

3. Describe visual elements or content that should be utilized from your current site or marketing materials (logo, color scheme, navigation, naming conventions, etc.)

We cannot use any of it. Because there is very little to use In the first place.

4. How will the content of this site (along with functionality and navigation) expand or differ from your current site? Do you have an existing sitemap for the outgoing site structure? Do you already have a sitemap or outline for the proposed redesign?

There is no site map for either the current site or the redesign.

Technology
1. What is your target platform and browser? Whom can we talk to in your organization to help respond to technical issues?

Any Platform, and our browser is Internet Explorer

2. Are there specific technologies (Flash, JavaScript, DHTML, etc.) that you would like to use in the site? If so, how will they enhance the user experience? Please describe in detail.

We plan on using Flash and JavaScript to enhance usability and increase the aesthetic appeal.

3. Will you have database functionality (dynamic content generation, personalization/login)? Do you already have a database in place? Please describe it in detail, including specific information regarding existing programs and software.

Our Site will not use any database access. There is no database in place because we don’t plan on using one.

1. Will you have a need for secured transactions (e-commerce)? Do you already offer transactions online? Please describe in detail.

No because we do not sell any products.

5. Will you require other specific programming needs (such as personalization or search capability)? Please describe in detail.

No, because there is nothing to search, and because our navigation will be so good that a search will not be necessary.

1. How do most people find out about your current website? What kind of triggers prompt a visit (referral links, incentives, search engine terms)? What methods of distributing the URL already exist within the company on and offline?

Google search, word of mouth.

2. Briefly, what are your short-term marketing plans (specifically, for the site redesign and the 6 to 12 months following launch)?

Implement new web design. Maintain new web design.

3. Do you have an existing or planned marketing strategy in mind to promote this site redesign? If so, please describe.

There is no existing Marketing Strategy

4. Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?

The GBA is responsible for maintaining and updating the website