1. What is the name of your company and your current (or intended) URL?
The name is R5 Productions and the current URL is r5productions.com.
2. Who are the primary contacts from your organization, and who has final approval on the project? Please list names, titles, email addresses, and phone numbers.
Debbie Karen, HR, dk4739@r5productions.com, 294-388-4847
3. What is your intended launch date for the new site? Are there any outside considerations that might affect the schedule (for example, PR launch, tradeshow, annual report)?
9 weeks from 4.10.08; there aren’t any outside considerations at the moment.
4. Do you have a specific budget range already established for this project? Can this project be divided into phases to accommodate budget and timing constraints?
$2000-$3000. Yes the project can be divided into phases. The phases are yet to be discussed.
1. Do you feel your current site promotes a favorable user experience? Why or why not?
No, because the content is organized in a manner that does not promote an easy user experience
2. What specific areas of your current site do you feel are successful? Why are they successful?
The content and its simplicity. These things are successful because content is rich which results in successful shows for the bands
3. What shortcomings exist with the current site, and what three things would you change on the site today if you could?
Aesthetics, Navigation, organization
4. Have you conducted usability tests or gathered visitor feedback for your current site? If so, how long ago? Please include any reports or findings.
NO
5.How important is it to maintain your current look and feel, logo, and branding?
It’s important to keep the logo but otherwise, go nuts
1. What are the main reasons you are redesigning your site (new business model, outdated site, expanded services, different audience)?
More enjoyable user experience and to better promote the music. Also draw in bigger clients
2. What are your primary online business objectives with the site redesign? What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and fewer customer service calls.) Please discuss both long- and short-term goals.
Increased traffic and awareness and more easily deliver the info to the public. The secondary objective is to interactivity, purchasing tickets, rss feeds, etc.
3. What is the main business problem you hope to solve with the site redesign? How will you measure the success of the solution?
Content disorganization, success will be measured in overall site traffic and success of the bands’ concerts
4. What existing strategy (both on- and offline) is in place to meet the new business objectives?
New layout designs are being made. Increased PR/surveys.
1. Describe a typical site visitor. How often are they online, and what do they generally use the web for? Give basic demographics: age, occupation, income level, purchasing habits. (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)
Music enthusiasts, tech savvy, bloggers, Philly people between the ages of 15 to 30, usually students, with a various income levels. They purchase music and apparel often.
2. What is the primary "action" the site visitor should take when coming to your site (make a purchase, become a member, search for information)?
Browse the shows, and ultimately purchase a ticket
3. What are the key reasons why the target audience chooses your company's products and/or services (cost, service, value)?
We’re the largest independent promoter in philly, cheap tickets for quality shows.
4. How many people (as far as you can tell) access your site on a daily, weekly, or monthly basis? How do you measure usage? Do you forecast usage to increase after the site launch and by how much?
It's roughly based on the turnout to shows that are posted and those who sign up for the email list. Hopefully it'll increase 30%.
1. Will this site use existing content from the current site? If so, what is the source, who is responsible for approval, and has the content been audited? If not, will you be creating content in-house or using an outside provider?
Yes, all the info is stored in a sql database. Descriptions provided by band management.
2. What is the basic structure of the content, and how is it organized? Is it a complete overhaul of the current site or an expansion?
Lists and blocks of info separated by lines.
3. Describe visual elements or content that should be utilized from your current site or marketing materials (logo, color scheme, navigation, naming conventions, etc.)
Band pictures.
4. How will the content of this site (along with functionality and navigation) expand or differ from your current site? Do you have an existing sitemap for the outgoing site structure? Do you already have a sitemap or outline for the proposed redesign?
It’ll be basically the same but with a better structure and look.
1. Use a few adjectives to describe how your site visitor should perceive the new site. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.) Is this different than the current image perception?
Hip, fun, clear, clean, sexy.
2. How is your company currently perceived offline? Do you want to carry the same kind of message through your website?
Immersed in the independent music scene. Yes.
3. How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLs.
Better quality and more venues, bigger acts, lower prices.
http://heydayentertainment.com
http://cloudentertainment.com
4. List the URLs of any sites you find compelling. What specifically do you like about these sites?
None.
1. What is your target platform and browser? Whom can we talk to in your organization to help respond to technical issues?
Cross platform and Mozilla firefox/IE7/Safari
2. Are there specific technologies (Flash, JavaScript, DHTML, etc.) that you would like to use in the site? If so, how will they enhance the user experience? Please describe in detail.
Flash: interactivity/navigation
JavaScript: interactivity
DHTML: content organization
CSS: uniformity
3. Will you have database functionality (dynamic content generation, personalization/login)? Do you already have a database in place? Please describe it in detail, including specific information regarding existing programs and software.
n/a
4. Will you have a need for secured transactions (e-commerce)? Do you already offer transactions online? Please describe in detail.
n/a
5. Will you require other specific programming needs (such as personalization or search capability)? Please describe in detail.
yes, searching for bands, concert dates, venues, music files, video files
1. How do most people find out about your current website? What kind of triggers prompt a visit (referral links, incentives, search engine terms)? What methods of distributing the URL already exist within the company on and offline?
Flyers and word of mouth and networking sites
2. Briefly, what are your short-term marketing plans (specifically, for the site redesign and the 6 to 12 months following launch)?
Social networking sites
3. Do you have an existing or planned marketing strategy in mind to promote this site redesign? If so, please describe.
Not right now.
4. Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?
Yes, daily and by us.