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Client Survey

General Information

  1. What is the name of your company and your current (or intended) URL?

    2. The DrudgeReport
    www.drudgereport.com

  2. Who are the primary contacts from your organization, and who has final approval on the project? Please list names, titles, email addresses, and phone numbers.

    3. Matt Drudge
    Ceo
    Drudge@drudgereport.com
    215-123-4567

  3. What is your intended launch date for the new site? Are there any outside considerations that might affect the schedule (for example, PR launch, tradeshow, annual report)?

    4. June 5, 2008
    No outside considerations that will affect the schedule.

  4. Do you have a specific budget range already established for this project? Can this project be divided into phases to accommodate budget and timing constraints?

    5. $0.00
    Web Style due in 5 weeks.  Completed site due in 10.

Current Site

  1. Do you feel your current site promotes a favorable user experience? Why or why not?

    2. No.  None at all.  Not even a little bit.  Very confusing.  A lot of text and no dates or titles for text.  Random colored text.

  2. What specific areas of your current site do you feel are successful? Why are they successful?

    3. The title is successful.

  3. What short comings exist with the current site, and what three things would you change on the site today if you could?

    4. There’s no sections on the site dividing the text.  The font is very small and the background is just plain white.

  4. Have you conducted usability tests or gathered visitor feedback for your current site? If so, how long ago? Please include any reports or findings.

    5. No.

  5. How important is it to maintain your current look and feel, logo, and branding?

    6. Not important at all to keep the current look.

Reasons for Redesign

  1. What are the main reasons you are redesigning your site (new business model, outdated site, expanded services, different audience)?
    Confusing layout.

    2. Hard to navigate.

  2. What are your primary online business objectives with the site redesign? What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and fewer customer service calls.) Please discuss both long- and short-term goals.

    3. To appeal to a wider audience.

  3. What is the main business problem you hope to solve with the site redesign? How will you measure the success of the solution?

    4. Help viewers understand what they are looking at.  The number of viewers

  4. What existing strategy (both on- and offline) is in place to meet the new business objectives?

    5. There is no strategy.

Audience/Desired Action

  1. Describe a typical site visitor. How often are they online, and what do they generally use the web for? Give basic demographics: age, occupation, income level, purchasing habits. (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)

    2. People involved in politics

  2. What is the primary "action" the site visitor should take when coming to your site (make a purchase, become a member, search for information)?

    3. Click on links

  3. What are the key reasons why the target audience chooses your company's products and/or services (cost, service, value)?

    4. Because I’m a reliable news source

  4. How many people (as far as you can tell) access your site on a daily, weekly, or monthly basis? How do you measure usage? Do you forecast usage to increase after the site launch and by how much?

    5. About  019,957,208 hits per day, hit counter logs hits.

Perception

  1. Use a few adjectives to describe how your site visitor should perceive the new site. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.) Is this different than the current image perception?

    2. Informative, easy, sexy, simple

  2. How is your company currently perceived offline? Do you want to carry the same kind of message through your website?

    3. NA

  3. How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLs.

    4. NA

  4. List the URLs of any sites you find compelling. What specifically do you like about these sites?

    5. Nytimes.com is a decent news site that organizes its articles well and comes off as professional

Content

  1. Will this site use existing content from the current site? If so, what is the source, who is responsible for approval, and has the content been audited? If not, will you be creating content in-house or using an outside provider?

    2. No, in-house will update it constantly

  2. What is the basic structure of the content, and how is it organized? Is it a complete overhaul of the current site or an expansion?

    3. There is a front page that holds everything

  3. Describe visual elements or content that should be utilized from your current site or marketing materials (logo, color scheme, navigation, naming conventions, etc.)

    4. We can keep the logo but all the information needs to be organized.

  4. How will the content of this site (along with functionality and navigation) expand or differ from your current site? Do you have an existing sitemap for the outgoing site structure? Do you already have a sitemap or outline for the proposed redesign?

    5. We will organize all the info into tabs. There’s no sitemap existing already. We do not have a sitemap made up yet.

Technology

  1. What is your target platform and browser? Whom can we talk to in your organization to help respond to technical issues?

    2. Firefox, internet explorer, safari. Netscape navigator.

  2. Are there specific technologies (Flash, JavaScript, DHTML, etc.) that you would like to use in the site? If so, how will they enhance the user experience? Please describe in detail.

    3. Flash, javascript and html. Make the links more visually pleasing and intereactive.

  3. Will you have database functionality (dynamic content generation, personalization/login)? Do you already have a database in place? Please describe it in detail, including specific information regarding existing programs and software.

    4. n/a

  4. Will you have a need for secured transactions (e-commerce)? Do you already offer transactions online? Please describe in detail.

    5. n/a

  5. Will you require other specific programming needs (such as personalization or search capability)? Please describe in detail.

    6. No

Marketing/Updating

  1. How do most people find out about your current website? What kind of triggers prompt a visit (referral links, incentives, search engine terms)? What methods of distributing the URL already exist within the company on and offline?

    2. Word of mouth for the most part.

  2. Briefly, what are your short-term marketing plans (specifically, for the site redesign and the 6 to 12 months following launch)?

    3. We won’t change anything, we have our audience and it grows from word of mouth.

  3. Do you have an existing or planned marketing strategy in mind to promote this site redesign? If so, please describe.

    4. No

  4. Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?

    5. Yes, the site is constantly being updated with new information. A group of reporters are responsible for the updates.